Ripe Organic is the leading provider of fresh, local and seasonal organic fruits and vegetables in the UAE. Between their shop, markets and online store, they offer their customers a full range of products, including: organic fruit and vegetables, dairy and pantry items, gluten and dairy free items, superfoods, gifts and household products.
Having worked closely with Ripe Organic for a number of years across their branding, communications, packaging and online platforms we have developed a strong understanding of their brand, aesthetics and values.
We were engaged to re-design and developed a new website for Ripe. And whilst the focus was on creating a site that functioned as a complete online supermarket with over six-hundred individual products, the site also had to incorporate the organisations retail spaces and their community markets. All whilst complementing their brand and sub-brands.
The overall design incorporated a complex, but beautifully designed hierarchy, which allows for multiple pockets of information and marketing, all whilst the user browsers the online store.