Ripe Organic

Project

Ripe Organic is the leading provider of fresh, local and seasonal organic fruits and vegetables in the UAE. Between their shop, markets and online store, they offer their customers a full range of products, including: organic fruit and vegetables, dairy and pantry items, gluten and dairy free items, superfoods, gifts and household products.

Having worked closely with Ripe Organic for a number of years across their branding, communications, packaging and online platforms we have developed a strong understanding of their brand, aesthetics and values.

We were engaged to re-design and developed a new website for Ripe. And whilst the focus was on creating a site that functioned as a complete online supermarket with over six-hundred individual products, the site also had to incorporate the organisations retail spaces and their community markets. All whilst complementing their brand and sub-brands.

The overall design incorporated a complex, but beautifully designed hierarchy, which allows for multiple pockets of information and marketing, all whilst the user browsers the online store.

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