OEHCSA

Project

The Outer East Health & Community Support Alliance (OEHCSA) is a partnership of 28 primary care organisations working to improve the health and well-being of approximately 417,000 Victorians living within the Knox, Maroondah and Yarra Ranges regions of Greater Melbourne, Victoria.

The vision for the organisation is to help build an innovative, inclusive and reflective partnership that collaborates and advocates with the community to improve health and well-being and reduce inequities.

Outcome

Having previously worked with a number of the key people associated with ‘The Well’ resource, we helped the OEHCSA re-brand their overall identity, with a shorted abbreviated name, to help better communicate their vision and mission towards building their alliance and support within the community.

Taking inspiration from their original identity, we re-interpreted the existing brand mark icon and colour palette to reflect the radius circumferences of the 3 region catchment areas; Knox, Maroondah and Yarra Ranges.  The colour palette was given an uplifting and more welcoming vibrancy to the identity, including the primary bright red.