Cape Schanck Olive Estate

Project

Located on the Mornington Peninsula, Cape Schanck Olive Estate is a family owned and operated property that grow and produce internationally recognised single varietal Extra Virgin Olive Oil.

Having initially explored the overall design, packaging and marketing strategy associated with the existing brand, along with the success of producing a consistent annually awarded oil – that was thereby shifting the position of the brand within the market, we approached CSOE with the recommendation that their brand undergo a strategic and visual revision in order to meet their own underlying business objectives.

Outcome

In order to achieve the clients’ objectives, we produced a clear and strong strategy, that would transform the existing brand and further develop the on and offline communication in order to further engage and educate the consumer.

Since launching the new brand in November 2017 there has been an increase in both retail and hospitality demand for the product. Along with direct-to-consumer online sales with the introduction of an e-commerce cellar door for their website.

Awards

Silver Medal

2019 Los Angeles International EVOO Competition

Website