Cape Schanck Olive Estate

Project

Located on the Mornington Peninsula, Cape Schanck Olive Estate is a family owned and operated property that produces internationally awarded, single varietal Extra Virgin Olive Oil.

Having initially explored the overall design, packaging and communication associated with the existing brand, along with the success of producing a seasonal internationally recognised and award-winning product, that was thereby shifting the position of the label within the market, we approached Cape Schanck Olive Estate with the recommendation that their brand undergo a strategic and visual revision in order to meet their own underlying business objectives, for selling more bottles through retail, by appealing to both the every-day / local consumer and the tourist market that visit their unique region of Australia annually.

Outcome

In order to achieve the clients’ objectives, we produced a clear and strong strategy, that would transform the existing brand and further develop the on and offline communication in order to further engage and inform the consumer.

Since launching the new brand in November 2017 there has been an increase in both retail and hospitality demand for the product. Along with the online sales at the introduction of an e-commerce store for their website.

Design Awards:

2018 Los Angeles International EVOO Competition

The competition field included 658 oils from 371 producers from Argentina, Australia, Bosnia & Herzegovina, Chile, China, Croatia, Europe, France, Greece, Italy, Lebanon, Japan, Morocco, Portugal, Spain, South Africa, Tunisia, Turkey, Uruguay and the United States.

Bronze Medal: Colour & Type 

Use of colour and typography elements to carry the package design, clean, simple, striking.

Bronze Medal: Series 

Changing designs that carry a theme or brand identity across several cultivars.

Website