OUR PROCESS 

How we build a Lead / Sales site

1. Startegy and Planning

To produce a successful, engaging and conversion focused website you have to plan effectively and carefully at the beginning of the project. 

Finding out what you need to do, why you need to do it, how you’re going to do it, who’s going to be involved, and when we are going to deliver it. 

If you don’t answer these at the start the project can go way off track, exceeding budget and the end result does not reflect the brand, it’s goals and users. It will be a brochure site that does not convert users into engaged customers. 

Through our facilitated Strategy Session we define a clear roadmap to ensure that the website does exactly what it needs to do. 

The end result is a cohesive and streamlined website that speaks directly to your customers, stays within budget and drives high-quality leads to your business. 

All our websites start with this 2-3 hour Strategy Session. From here we provide a Strategy Document that covers the final scope, costings and timeframes. Remember, if anyone tells you an exact budget after a 15-minute conversation you could be in trouble! 

Our Strategy Sessions explore: 

• Business objectives 
• Website goals 
• Engaging users 
• Generating effective leads for your company 
• Competitor Analysis and Inspiration 
• Design 
• Assets and Imagery 
• Personality 
• Content and Information Architecture 
• Functionality and Integrations 
• Social Media 
• SEO Strategy and Online Marketing 
• Sitemaps & Wireframes 

Within 1 week of our Strategy Session we deliver a formal Strategy Document, outlining the Blueprint for your digital presence. With this document you are free to roam or proceed with us as your trusted branding and digital partner. 

2. Design 

With all information and expectations gathered, we craft an elegant and functional design that is always on brand and geared to increase customer conversions. 

• Designs of major pages and templates 
• Truly represents brand and vision 
• Focus on clear Call-to-Actions to create a perfect lead / sales site

3. Development & Integrations 

Our developers put their heads down to bring the strategy, designs and functionality to life. 

• Pixel perfect development 
• Quality coding 
• Mobile responsive 
• Staging link to track progress and gather feedback 
• Comprehensive handover/training session 
• Content population (by Client or Five Creative as discussed in Strategy) 

4. Testing and Launch 

We meticulously test your website’s functionality to ensure everything is working perfectly and website goals can be seamlessly achieved. We then send your website live and celebrate! 

• Support all modern browsers 
• Support all devices – Mobile, Tablet, Desktop 
• Quality Assurance Testing (QAT)

5. Review and Future 

Following the successful launch of your website we sit down with you and review the overall project, discussing what went well, what needs improvement, and the next stages to ensure the success and growth of your digital presence, including: 

• Warranty Period 
• Ongoing maintenance 
• Ongoing support packages 
• Analytics and benchmarks 
• Digital Strategy / Marketing 
• Upgrades and improvements 
• Plan Stage 2 development