Hyfen is a leading Australian management consultancy that discovers, designs and strengthens the valuable intangible practices that underpin exceptional organisations – such as AusPost, AGL, Orica and Coles.

We worked with Hyfen to re-imagine a more vibrant and connecting brand identity and strengthen their own communications to speak more directly with their target audience.

Using the ‘hyphen’, we designed a custom font logo, with the hyphen’s transparent and interlinking, reflecting the ideas of linking and building – the types of services that Hyfen provide. The colour palette is broad, vibrant and flexible and the brand can either use the primary green (mono) or go with full colour.


Website Design



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