K2W (‘Keen 2 Work’) is an Australian tech start-up, focused on becoming the countries most comprehensive apprenticeship platform, seamlessly connecting employers with potential trainees and apprentices.

With a limited budget, the company approached Five Creative to help develop a world-class brand mark that could provide the business with a strong and professional brand presence and identity from the moment they launched.



We developed a custom typographic logo design that cleverly incorporates an arrow within the  ‘2’, linking back to both the meaning behind the abbreviated name ‘Keen to Work’ and the brand offering — a call to action of finding work.

The typography is slanted, representing movement and action. Which also links back to the speed and ease of use in engaging with the application and services, for both employers and apprentices.

Accompanying the logo we developed a brand guidelines document to help the small startup ensure brand consistency moving forward.


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