Red Hill FNC

Project

Founded in 1929, The Red Hill Football Netball Club fields three men’s and one woman’s AFL teams as well as 5 Netball teams in the The Mornington Peninsula Nepean Football League. With a mission to ensure a sense of belonging within strong and competitive team environment as well as providing a supportive culture for the club’s young adults, families and people of all ages.

In October 2019, Five’s Creative Director, Charlie Ryan, joined the Red Hill FNC committee in a volunteer role of Creative Director, with a focus on updating the club’s outdated branding and to assist in helping better communicate the incredible initiatives and progressive changes the club had been making in recent years.

Branding

Outcome

There were 5 key points we felt were really important to consider in how we developed and shaped the new brand design:

1. The brand identity needed to present an equal representation as a sporting club for not just the Men’s football, but also the Women’s Football and Netball.

2. That the brand needed to respect the rich history of the club, but also the modern and progressive club that it is today.

3. It needed to be consistent, but flexible and easy to use by the club’s volunteers and teams for their communications and marketing.

4. It needed to be cool: Wearable, purchasable and approachable.

5. And it needed to visually represent the gut-feelings everyone that its members already held about the club. Something that could be accepted, picked-up and carried by the club as whole, to be proudly worn and shared amongst the community. And in such cases like a former club president, tattooed on their chest with the next Premiership win.

The club’s traditional uniform design became the basis of the new brand direction. We initially introduced the “3 Vs” brand mark, which was intended as an internal logo, to be placed on the side and back of uniforms and merchandise. The brand mark incorporated the three distinct v designs already used on the Netball, Women’s and Men’s football team uniforms. The V’s were flipped to face upwards, representing the “mountains” climbed at Red Hill. Be it getting up on the ladder or more importantly rising in individual and team development. But also representing the three teams as a unified club working together, to help lift each other up.

The new brand logo is an evolution of the traditional Red Hill solid V and the ideas behind the ‘3 Vs’ brand mark, presenting the club with a ‘United V’ design (similar to the concept behind the Union Jack).

The composition as a whole, is locked up in a modern shaped shield, which allows for its background to be adapted to create sub-brands for special events and games such as Reconciliation and Pride Round.

The typography element includes the silhouette of a hill within the lower section of the typographic logo and can be used with and without the shield, which gives the brand flexibility and versatility.

A brand that represents the history, but also the future of the club.

Google Rating
5.0
Based on 16 + reviews
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Ryan Burchey
6 March, 2023

James and the team create amazing, high-quality and functional websites. They don't just create websites that appear aesthetically appealing but consider all areas such as how visitors will use and interact with the site. They also place a strong emphasis on generating a high conversion rate. Five Creative are an incredible team and I can't sing them enough praises.

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Belinda Noble
13 October, 2022

I use Five Creative all the time for my corporate work, and I find them to be incredibly responsive; turnaround times are faster than other providers, and their prices are extremely competitive. Highly recommend.

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Charlo Carabott
19 September, 2022

Charlie, James and the team have been fantastic. There creative talent and ‘can do’ attitude is incredible. I did my research when looking for a creative agency and am super glad I chose Five Creative.

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Tim Riley
29 June, 2022

The team were great to work with. Super responsive and awesome can do attitude. Great value for money.

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Kaila Stiller
21 June, 2022

The team at Five Creative were extremely professional, efficient and lovely to work for! The website looks amazing and we would not hesitate in recommending the team to anyone looking at setting up a website.

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Bradlie Dover
20 June, 2022

The team at Five Creative are amazing! They helped my team get our website and blog together looking professional and clean, were open to having a dialogue around our feedback and have been consistently helpful with support post-launch. 10/10 would recommend.

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Nicole Lancashire
20 June, 2022

James, Ryan and the team at Five Creative were amazing developing our new website. Our website looks incredible and they were very patient with any changes. I would highly recommend Five Creative for website design and development.

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Samuel Dolling
25 May, 2022

I found Five Creative through a google search after our old web builders let us down. Through my role at a manufacturing company I had access to a sizeable budget and was seeking a premium website to suit a new product launch. Like many, Ryan and the team can talk the talk. But like so few, they truly can walk the walk. They are great at listening and guiding you to solutions amenable to your objectives and are very detail oriented. I will not hesitate to use them again in future roles and will absolutely be freely recommending them to anyone seeking a firm capable of high end work. I am so impressed with their work and will continue the look back fondly on the experience of working with them.

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Katherine Yerondais
11 June, 2020

Such a great experience working with James from Five Creatives. His communication was prompt and clear. His work was quick and professional as well as being super generous with his knowledge and the subtle tricks to help my website preform better. You can tell he really cares about my brand getting the optimum from their websites. Will definitely recommend his services to anyone.

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Kirstin Schneider
29 May, 2020

Five Creative are an amazing team. I am just over the moon with the brand and website they developed for me. Founders Charlie and James are super talented and lovely people. They care, they’re real and they deliver. What a combo! Don’t look further. You’ve found the best creative marketing team in town.

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Paul Stephen-Daly
30 March, 2020

James Baker at Five Creative Digital goes THE EXTRA MILE before, during and especially AFTER he has created your AMAZING web site. His attention to your brief is concise and accurate culminating in creating exactly what you requested, plus some exceedingly innovative extras you hadn’t thought about. Not only does he make sure your FRONT END impressively tells the story about your business, but most importantly, his attention to the BACK END is impeccable and ongoing, ensuring you get the HITS from prospective clientele/customers! I can’t recommend James services highly enough for those who are seeking a web developer and SEO to create and or enhance their presence on the world wide web. Paul Stephen-Daly: Originator & Creator of Melbourne’s Tram Restaurants.

I have only known James for a short period, but within the first 30-seconds of meeting him, I knew I could trust him implicitly for all matters relating to website development. He totally understood the needs of my businesses and from day one was transparent, extremely efficient, clear and concise, flexible and adaptable and who delivered all my needs in a timely fashion. James is thorough, professional and has successfully managed to increase the presence of my two businesses for the world to see. You can trust James implicitly to deliver all your needs in a timely manner, even only having known James for a short period and having my businesses to adapt to an online approach, James stepped up to the plate to ensure I was one step-ahead, enabling me to deliver my services on a ‘Remote Basis’, essential now during these challenging and unforgiving times. James understands it all, he is an upright, trustworthy individual with a pleasing manner who is conscientious, hard-working and who applies himself with great determination to anything he undertakes, and who holds a genuine desire to help businesses succeed. I have no hesitation in recommending James highly for businesses out there especially in these troubled times, who requires a highly principled, dependable and hardworking professional. Thank you, James, I would have been lost without your expertise and more importantly your heart-warming approach to ensure the needs of my businesses were fulfilled. Liv x 🌷😉🕊🕯🙏👒☘️ (Celebrant & Counsellor)

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Fin
3 September, 2019

Over the last 15 years working in the digital marketing space, I have worked with many website developers on a vast array of projects, each with their challenges and complexities. For a website to be successful online, it must have a quality code foundation, which can only be achieved by a high-quality developer. James and his team at Five Creative have been my trusted go-to guys for all my client and business website development for over 5 years. The primary reason I use Five Creative for all my development is simple... I don't have to worry about development anymore! They are the real deal, following a best practices approach to each phase of the development workflow, writing valid code that is performance optimised. What I love about Five Creative is that they get website projects completed on spec, on time the first time around. Can not ask for anything more. Highly recommend.

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Edwin Bostock
16 August, 2019

Charlie and James helped create our logo(s), website, and marketing material. They managed to take our simple idea's and create a brilliant design that was much better than we could ever think of! Great team, great service, and we will continue to use their services well into the future.

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Jonathon Tucker
14 August, 2019

I went to Charlie with an idea for a design for a polo shirt, and he used his creativity and experience to create an amazing design!! He then managed the printing of the shirts and delivered them to my door so we had them on time!! Very impressed and I would highly recommend!!

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Cameron G
28 November, 2018

We are extremely pleased with Five Creative's brand development strategy and website development services. Five Creative make excellent custom built websites at an affordable price. Would recommend!

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Focus Search
4 May, 2017

Beautiful design and efficient and fast development. Custom wordpress experts.

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