Formerly known as Book High Country, Roamly is a family-owned luxury holiday rental business nestled in the heart of Mansfield, serving the breathtaking Victorian High Country region. Since its inception, Roamly has built a reputation for offering stylish, comfortable, and thoughtfully curated homes that provide travellers with the perfect base to relax, recharge, and explore.
More than just a holiday rental provider, Roamly is driven by a passion for creating truly memorable stays. Its growing portfolio of high-end properties is matched by a commitment to warm hospitality, local knowledge, and seamless guest experiences. With aspirations to evolve beyond beautiful homes, Roamly is expanding its services to craft immersive, elevated escapes that feel both personal and unforgettable.
Founder Romy Kapelle approached Five Creative to develop a new brand name, along with a more engaging, professional, and luxurious brand identity and digital strategy. The goal was to better attract not just guests, but a broader network of property hosts.
Our collaboration focused on shaping a brand strategy that captures Roamly’s unique blend of luxury, authenticity, and heart — and positions the brand to lead in the premium travel space across regional Victoria, with room to cross borders.
Elevating the Luxury Getaway Experience in Victoria’s High Country
The result is a brand that brings luxury, style, and thoughtful hospitality to the Victorian High Country in a way that feels completely unexpected, and beautifully refined.
We positioned Roamly with an ultra-premium visual identity that wouldn’t feel out of place in the pages of a fashion magazine or alongside a high-end Australian lifestyle brand. This elevated direction not only sets Roamly apart from typical regional accommodation providers, but also reflects the kind of experience they aim to deliver: immersive, personalised, and deeply memorable.
The identity centres around a custom art-nouveau-inspired logotype, paired with a dual-line tagline system. The first line anchors the brand to place (“High Country”), while the second clearly communicates the offer (“Luxe Accommodation”), creating a flexible foundation that can scale across future locations and offerings.
A warm, earthy colour palette, led by a rich heritage eucalyptus green, draws from the regional landscape while maintaining a sense of timeless sophistication.
Beyond visuals, we shaped a holistic brand experience inspired by the world of high-end hospitality. From the moment of booking to long after check-out, we imagined ways guests could continue to connect with Roamly. Think: branded robes, bath towels, hand soaps, and candles crafted with native ingredients, small but meaningful details that elevate the stay and linger in the memory.
Even the humble business card was reimagined as a keepsake, a matchbox with a thoughtful prompt to light a fire, BBQ, or candle. A small gesture that speaks volumes about the Roamly experience: curated, considered, and full of heart.
Ultimately, the Roamly brand is designed to surprise and delight. It’s confident, welcoming, and full of potential—crafted to be worn, shared, remembered, and most importantly, loved.
Five Creative does great design work, branding and marketing with flair, enthusiasm, and always goes the extra mile, exceeding expectations. His pro bono design and branding for the Blue Moon Artist Collective was inherent in the gallery’s success. Thank you Charlie for an amazing job.
It’s FIVE STARS for FIVE CREATIVE from me! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ With direct reference to the masterful delivery of all the creative marketing requirements of BLUE MOON ARTIST COLLECTIVE, which I was a part of 2024 - 2025. I attribute its success to the professional directorship of Charlie Ryan, creative director of Five Creative. For all marketing, branding, website design and product launch, I highly recommend Five Creative.
Charlie at Five Creative has been amazing to work with. He just gets our brand, from the values that drive us to the way we want to show up visually. He’s become such an important part of our team and has helped shape the way we present ourselves to the world. We honestly couldn’t imagine doing it without him.
Highly recommend Charlie and James and the team at Five Creative. Charlie’s designs were bang on - they responded perfectly to the brief added value through their deeply considered, original concepts. James is a wizard on the development end, bringing the vision to life. Total legends, big recommend.
Charlie and Five Creative are a fantastic studio, whom I cannot recommend more highly for any brand and marketing needs. Charlie's attention to detail, communication, and resources, particularly on the Mornington Peninsula, are second to none. The work Five Creative did for the Blue Moon Artist Collective through 2024 - 2025 literally helped to put the gallery on the map, giving us a distinct identity, setting the tone for our visitors, and creating a broad awareness through some fantastic marketing campaigns.
I run a website for a small ukulele group, and for 5 years I have run it successfully using the Airi theme. I am only self taught, and when I could no longer operate the web site (I discovered that the theme was no longer supported) I was unable to open the site and unable to make any changes. I saw FiveCreative advertised on the web, and on a whim, decided to reach out. I was contacted almost immediately by FIVECREATIVE Director James. We spoke, I sent him details, and, before the end of the day, FIVE CREATIVE had installed a new theme. I cannot speak highly enough of the service, the cost, the warmth of FIVE CREATIVE is sorting out what was, for me, a huge problem. I give them FIVE STARS
Awesome experience, Friendly and very descriptive explanations / problem solving, highly recommend this service!
We had a great experience collaborating with Five Creative as our design partners for our new website. From the initial stages to the final delivery, their profound alignment with our energy and vision was evident. James, Ryan and the team exhibited outstanding expertise, delivering a website that aligns perfectly with our brand identity. The design is impressive, characterised by clean and sharp aesthetics. Five Creative's attention to detail and commitment to quality shine through in every aspect of the website. We are thrilled with the result and appreciate the team's responsiveness, creativity, and seamless collaboration throughout the entire process. Our new website was delivered on time and truly reflects the excellence and professionalism we aimed for. Five Creative are highly recommended for anyone seeking superior design services.
It has been a great experience working with you to create our new website. It looks amazing and will attract new customers to our business. Thank you for being so professional and caring. Kathy Constantinou - Makrete Building Solutions Pty Ltd
We have worked with Megan, James and the team at Five Creative for several years now. They are great partners for our business, with exceptional quality of work, fantastic customer service and a deep understanding of strategy and what businesses truly need. I would highly recommend them for any business looking to strategically up-level their design and branding.
Great experience: professional, friendly, and timely support for the website of our design competition.
The team at five creative went above and beyond to help create our website. A friendly and incredibly professional outfit which covered all of our priorities and elaborated on them with incredible vision.
Great service by James and team. Made things easy to understand and put measures in place for our team to upskill.
I use Five Creative all the time for my corporate work, and I find them to be incredibly responsive; turnaround times are faster than other providers, and their prices are extremely competitive. Highly recommend.
Great designer with excellent communication. Very happy with all the work and looking forward to more projects in the future.
Charlie, James and the team have been fantastic. There creative talent and ‘can do’ attitude is incredible. I did my research when looking for a creative agency and am super glad I chose Five Creative.
The team were great to work with. Super responsive and awesome can do attitude. Great value for money.
The team at Five Creative were extremely professional, efficient and lovely to work for! The website looks amazing and we would not hesitate in recommending the team to anyone looking at setting up a website.
The team at Five Creative are amazing! They helped my team get our website and blog together looking professional and clean, were open to having a dialogue around our feedback and have been consistently helpful with support post-launch. 10/10 would recommend.
I found Five Creative through a google search after our old web builders let us down. Through my role at a manufacturing company I had access to a sizeable budget and was seeking a premium website to suit a new product launch. Like many, Ryan and the team can talk the talk. But like so few, they truly can walk the walk. They are great at listening and guiding you to solutions amenable to your objectives and are very detail oriented. I will not hesitate to use them again in future roles and will absolutely be freely recommending them to anyone seeking a firm capable of high end work. I am so impressed with their work and will continue the look back fondly on the experience of working with them.
Five Creative are an amazing team. I am just over the moon with the brand and website they developed for me. Founders Charlie and James are super talented and lovely people. They care, they’re real and they deliver. What a combo! Don’t look further. You’ve found the best creative marketing team in town.
James Baker at Five Creative Digital goes THE EXTRA MILE before, during and especially AFTER he has created your AMAZING web site. His attention to your brief is concise and accurate culminating in creating exactly what you requested, plus some exceedingly innovative extras you hadn’t thought about. Not only does he make sure your FRONT END impressively tells the story about your business, but most importantly, his attention to the BACK END is impeccable and ongoing, ensuring you get the HITS from prospective clientele/customers! I can’t recommend James services highly enough for those who are seeking a web developer and SEO to create and or enhance their presence on the world wide web. Paul Stephen-Daly: Originator & Creator of Melbourne’s Tram Restaurants.
I have only known James for a short period, but within the first 30-seconds of meeting him, I knew I could trust him implicitly for all matters relating to website development. He totally understood the needs of my businesses and from day one was transparent, extremely efficient, clear and concise, flexible and adaptable and who delivered all my needs in a timely fashion. James is thorough, professional and has successfully managed to increase the presence of my two businesses for the world to see. You can trust James implicitly to deliver all your needs in a timely manner, even only having known James for a short period and having my businesses to adapt to an online approach, James stepped up to the plate to ensure I was one step-ahead, enabling me to deliver my services on a ‘Remote Basis’, essential now during these challenging and unforgiving times. James understands it all, he is an upright, trustworthy individual with a pleasing manner who is conscientious, hard-working and who applies himself with great determination to anything he undertakes, and who holds a genuine desire to help businesses succeed. I have no hesitation in recommending James highly for businesses out there especially in these troubled times, who requires a highly principled, dependable and hardworking professional. Thank you, James, I would have been lost without your expertise and more importantly your heart-warming approach to ensure the needs of my businesses were fulfilled. Liv x 🌷😉🕊🕯🙏👒☘️ (Celebrant & Counsellor)
Charlie and James helped create our logo(s), website, and marketing material. They managed to take our simple idea's and create a brilliant design that was much better than we could ever think of! Great team, great service, and we will continue to use their services well into the future.
I went to Charlie with an idea for a design for a polo shirt, and he used his creativity and experience to create an amazing design!! He then managed the printing of the shirts and delivered them to my door so we had them on time!! Very impressed and I would highly recommend!!
We are extremely pleased with Five Creative's brand development strategy and website development services. Five Creative make excellent custom built websites at an affordable price. Would recommend!
Beautiful design and efficient and fast development. Custom wordpress experts.
Melbourne
Phone: (03) 9826 2174
Email: info@fivecreative.com.au
Level 1 / 592 Chapel Street
South Yarra, Melbourne 3141
Australia
Our entrance is at the rear of the building, via Forster Street.
We made a Map in case you get lost.
Mornington Peninsula
Phone: (03) 9826 2174
Email: studio@fivecreative.com.au
1/1012 Mornington-Flinders Rd
Red Hill, Victoria 3937
Australia
Visits by appointment
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