V for

The ‘V’ is not just a symbol for Victoria, but a symbol of love, hope and solidarity towards a Victory in our united fight against COVID-19 and its flow-on effects across Victoria, Australia and beyond. 

Post a 'Big V' in your own Home Town

With your help we can continue to get a message of love, hope and solidarity out across every corner of our beautiful state and country.  

We’re giving away a bunch of FREE ‘BIG V’ (A0 sized) posters to anyone will and able paste it up somewhere outside for all their community to see. 

If you’re interested in receiving a poster please send us your Full Name, Email and Address below and we’ll pop one in the mail for you. Or if you know someone you think might be interested, let them know.

And don’t worry, we’ll throw in a good wheat paste recipe. All you’ll need to do is add flour and water!

Support the Spread of this Positive Message

Help us spread this positive message across the country, by making a contribution to our Go Fund Me page.

As we consider this project a message “for the people”, we’ve chosen to seek funds directly from the public and have not applied for any Government grants or funding.

So far, contributions made towards our campaign have gone into financing the printing and distribution of Street Posters across Melbourne, Sydney, Brisbane, Adelaide and Regional / Rural towns across the country and with your help and generosity, big or small, we can continue spreading this message far and wide.

The Tally

Updated: 26 October 2020

This is an honest breakdown of the funds we have so-far raised from our community. And the amount of money we’ve so-far needed to spend to get this positive message out across the country. 


Wear and Share a symbol of Heart and Hope and help us continue to spread this message by purchasing from our range of Prints and Merchandise.

100% of profits from the sales on this online shop will go towards spreading and sharing this positive message across the country and beyond.

Go to the Merchandise Range

Our studio has made every effort to support Australian businesses in the production and distribution of this campaign. No refunds are available, sorry.

Free Downloads

Hope Poster

Size: A3 (297mm x 420mm)

Heart Poster

Size: A3 (297mm x 420mm)

Melbourne Poster

Size: A3 (297mm x 420mm)

Victori-AUS Poster

Size: A3 (297mm x 420mm)

Colour In

Size: A4 (210mm x 297mm


Size: A4 (210mm x 297mm)

Shine a BIG V above Victorious Melbourne

Back in August we approached the City of Melbourne about shining a ‘BIG V’ into the night sky above Melbourne, as a symbol of hope for the duration of the lockdown in Victoria. But we were unfortunately knocked back.  

However, now as we begin to re-emerge from lockdown and businesses start to re-open, we want to again ask the Mayor of Melbourne to shine a ‘BIG V’ above the Melbourne night sky and let the world know that we are still here!  

For heart, hope and solidarity from across Melbourne, Victoria and beyond, please sign and share our petition. And let’s get Melbourne to shine a bloody BIG V above our night sky! 

Stay in the loop for latest in

The Back Story

‘V for Victoria’  was created by artist and designer, Charlie Ryan, in August 2020.

Initially developed as a direct response to Victoria going into tough COVID-19 lockdown restrictions and the ongoing closures of state and territory borders. Which after months of hanging-in-there, the minimum “6 week” event would likely be the toughest and most devastating for the people of Victoria, yet. And with a rippling effect to flow-on right across Australia and the world. 

On top of this, the campaign launch coincided with a well-publicised rise in negative media and online coverage towards Victorians that inflamed further fear, anger and division between the states.

But having seen our country come together over the summer bushfire crisis, and to have passed a law for equality not so long before that, we don’t believe these are the words or feelings of everyday Australians. And we firmly believe that if we were all given the microphone, there would be more words of love, hope and solidarity between ourselves as a greater community.  

The creation of ‘V for Victoria, which has up-cycled the original Winston Churchill ‘V for Victory’ (and peace symbol of the sixties and seventies) has been repurposed to represent our united fight for victory against COVID-19 and its greater flow-on effects across Victoria, Australia and beyond.  

“It’s something to remind us that we’re not alone, but all in this together. With a safe, simple and unifying hand gesture we can send a message of love and hope across Victoria, Australia and beyond.” — Charlie Ryan

Free to Use

The ’V for Victoria’ artwork is free to use and share.

There are a number of variations of the logo and artwork available for free-to-download directly from this website (here).

We simply requests that anyone seeking to raise funds from their own reproduction of the artwork and messaging to donate a percentage of their profits towards a charity or community organisation close to their heart.

In order for our own studio to raise capital to fund this project, we have chosen to seek funds directly from the public, with the sale of official printed merchandise and from direct contributions towards a ‘Go Fund Me‘ page. And one hundred percent of profits raised from this and affiliated websites will go directly back to the distribution of the #VforVictoria messaging.

Whilst we are not a charity, we endeavour to disclose all funds raised and distributed, with details to be regularly published on this website page (View Tally Here).

If you require any further information or clarification, please get in touch with us at studio@fivecreative.com.au


For all general enquiries please get in touch with us by email: studio@fivecreative.com.au 

Media Enquiries

For all media enquiries please contact Kathy Lane, FireWorks PR & Events

Phone: 0419 392 183 or Email: kathylane@fireworkspr.com.au

Please note: we’ve “piggy-backed” vforvictoria.com.au onto our existing studio website, to help save a bit of coin.

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Melbourne Phone: (03) 9826 2174
Email: info@fivecreative.com.au

Level 1 / 592 Chapel Street
South Yarra, Melbourne 3141

Our entrance is at the rear of the building, via Forster Street.
We made a Map in case you get lost.

Mornington Peninsula Phone: (03) 9826 2174
Email: studio@fivecreative.com.au

1/1012 Mornington-Flinders Rd
Red Hill, Victoria 3937

Visits by appointment

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