Please note: we’ve “piggy-backed” onto our existing studio website, to help save a bit of coin.

V for

The ‘V’ is not just a symbol for Victoria, but a symbol of love, hope and solidarity towards a Victory in our united fight against COVID-19 and its flow-on effects across Victoria, Australia and beyond. 

The Back Story

‘V for Victoria’  was created by artist and designer, Charlie Ryan, in August 2020.

Initially developed as a direct response to Victoria going into tough COVID-19 lockdown restrictions and the ongoing closures of state and territory borders. Which after months of hanging-in-there, the minimum “6 week” event would likely be the toughest and most devastating for the people of Victoria, yet. And with a rippling effect to flow-on right across Australia and the world. 

On top of this, the campaign launch coincided with a well-publicised rise in negative media and online coverage towards Victorians that inflamed further fear, anger and division between the states.

But having seen our country come together over the summer bushfire crisis, and to have passed a law for equality not so long before that, we don’t believe these are the words or feelings of everyday Australians. And we firmly believe that if we were all given the microphone, there would be more words of love, hope and solidarity between ourselves as a greater community.  

The creation of ‘V for Victoria, which has up-cycled the original Winston Churchill ‘V for Victory’ (and peace symbol of the sixties and seventies) has been repurposed to represent our united fight for victory against COVID-19 and its greater flow-on effects across Victoria, Australia and beyond.  

“It’s something to remind us that we’re not alone, but all in this together. With a safe, simple and unifying hand gesture we can send a message of love and hope across Victoria, Australia and beyond.” — Charlie Ryan

Free to Use

The ’V for Victoria’ artwork is free to use and share.

There are a number of variations of the logo and artwork available for free-to-download directly from this website (see below).

We simply requests that anyone seeking to raise funds from their own reproduction of the artwork and messaging to donate a percentage of their profits towards a charity or community organisation close to their heart.

In order for our own studio to raise capital to fund this project, we have chosen to seek funds directly from the public, with the sale of official printed merchandise and from direct contributions towards a ‘Go Fund Me‘ page. And one hundred percent of profits raised from this and affiliated websites will go directly back to the distribution of the #VforVictoria messaging.

Whilst we are not a charity, we endeavour to disclose all funds raised and distributed, with details to be regularly published on this website page (see below).

If you require any further information or clarification, please get in touch with us at

Free Downloads

Hope Print

Size: A4 (210mm x 297mm)

Colour In

Size: A4 (210mm x 297mm


Size: A4 (210mm x 297mm)

A3 Poster

Size: A3 (297mm x 420mm)

A2 Poster

Size: A2 (420mm x 594mm)

Melbourne Poster

Size: A3 (297mm x 420mm)

Go Fund Me

Please help us continue spreading the #VforVictoria message across the country, by making a donation to our Go Fund Me page.

As we consider this project a message “for the people”, we’ve chosen to seek funds directly from the public and have not applied for any Government grants or funding.

So far, contributions made towards our campaign have gone into financing the printing and distribution of Street Posters across Melbourne and Sydney and with your help and generosity, big or small, we can keep spreading this message far and wide.


Help us spread this message across Victoria, Australia and beyond, by purchasing from our range of Prints and Apparel.

The profits from the sales of this online shop will go towards the printing and distribution of ‘V for Victoria, V for Australia’ Street Posters across Australia.

Check Out The BYCR Range

Our studio has made every effort to support Australian businesses in the production and distribution of this campaign.

The Tally

Updated: 17 September 2020

This is a breakdown of the funds we have so-far raised and spent on sharing the ‘V for Victoria, V for Australia’ message across Victoria and Australia.

Stay in the loop for latest in

Artist Impression (Original photograph by Ross Kummer, licenced with Adobe Stock)

We have launched an online petition on asking the Melbourne City Council (or anyone with a bit of guts) to shine a series of spotlights, in the form of a giant ‘V’, into the night sky above Melbourne.

The ‘V’ would shine for the duration of the current and any future lockdowns or restrictions  for Metropolitan Melbourne and the greater state of Victoria, in our united fight towards a Victory against both the virus and the flow-on effects of COVID-19 across the state, Australia and beyond. 


The proposed plan of positioning for the light installation is in “The Paddock” at Federation Square, which is close to the very heart of our great city. And to have the ‘V’ shine above Melbourne for approximately 1 hour every evening, powered by a large number of searchlights, connected to a source of renewable energy — with a potential visibility to be seen right across Metropolitan Melbourne (approximately 100km). 

For love, hope and solidarity for across Melbourne, Victoria and beyond, please sign our petition.


If you would like to collaborate and general enquiries please get in touch with us by email: 

Media Enquiries

For all media enquiries please contact Kathy Lane, FireWorks PR & Events

Phone: 0419 392 183 or Email:

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Melbourne Phone: (03) 9826 2174

Level 1 / 592 Chapel Street
South Yarra, Melbourne 3141

Our entrance is at the rear of the building, via Forster Street.
We made a Map in case you get lost.

Mornington Peninsula Phone: (03) 9826 2174

1/1012 Mornington-Flinders Rd
Red Hill, Victoria 3937

Visits by appointment

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