The ‘V for Victori’ campaign was created by artist and designer, Charlie Ryan, in August 2020.
The project was initially developed as a direct response to the second and more severe COVID-19 lockdown restrictions imposed on the people of Victoria and the ongoing closures of state and territory borders across Australia.
The creation of ‘V for Victori (Victori-a, Victori-aus)’, which up-cycled the original Winston Churchill ‘V for Victory’ (and peace symbol of the sixties and seventies) was repurposed to represent our united fight for victory against COVID-19 and its greater flow-on effects in our communities across Victoria, Australia and beyond.
“It’s something to remind us that we’re not alone, but all in this together. With a safe, simple and unifying hand gesture we can send a message of heart and hope across Victoria, Australia and beyond.” — @bycharlieryan