A few years back, we had the privilege of working with Aussie icon ‘Norm’ and the Mornington Peninsula Shire to create a memorial bench for one of Australia’s greatest graphic designers, Alexander Stitt AM (1937–2016).
Stitt, an AGDA Hall-of-Famer, is best known for his iconic animated public health campaigns, ‘Slip! Slop! Slap!’ for sun safety, and ‘Life. Be in it.’ featuring the lovable couch potato, Norm. From 1975 to 1999, Norm encouraged Aussies to “Be in it today. Live more of your life”, while firmly refusing to leave his armchair. The irony wasn’t lost on anyone, and Norm became a national legend.
Stitt was appointed a Member of the Order of Australia for his contributions to graphic design, animation, and community health.
You can find his memorial bench (and Norm) just a short drive from our Mornington office on Safety Beach.