The Well

The Well Identity

The Well Resource Website


TheWell_Postcard (1)



The Well is a shared regional tool where data, information, knowledge and evidence can be shared to drive partnership responses to population health planning and action across the Eastern Metropolitan Region of Melbourne.

Originally named ‘IPHPE’ (Integrated Population Health Planning and Evaluation Resource), the client asked us to help develop a new jargon free name, along with an original, friendly and approachable identity.

With research and development, we presented the client with the name ‘The Well’ and tagline “Shared Knowledge for Community Wellbeing.”

The name is in reference to both the feeling (‘wellbeing’) and the concept that traditionally a Water Well is the source of life and a focal point for communities to gather and share.